Michaels Updates Wedding Selection with New Colors, Products and Projects
Monday, February 14, 2011  Michaels Updates Wedding Selection with New Colors, Products...
by Allison Swank, Michaels
Updated on: 2/14/2011 |
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The following press release and information therein has been obtained by ARGYLEnews from Allison Swank who works for Michaels, a third party company. It is therefore not possible to make any guarantees about the validity of the information presented by Allison Swank. As such, ARGYLEnews does not make any warranty or guarantee about the information contained within the following press release. Any problems or disputes over the following information should be raised with the author of the release (if provided below) or the proper authorities.
Allison Swank, who works for Michaels, sent out a press release on Monday, February 14, 2011 to announce: "Michaels Updates Wedding Selection with New Colors, Products and Projects"
According to Allison Swank, 2011 brides showcase their unique styles with DIY weddings.
Allison Swank can be contacted by phone at (214) 379-7000 for more information.
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The DIY wedding trend that started as a way to save money during the recession is predicted to remain strong in 2011 as couples continue to look to affordable do-it-yourself projects such as DIY invitations, favors, ceremony accessories and reception decor to create personalized, unique weddings.
To offer brides even more stylish options, Michaels, North America's largest arts and crafts specialty retailer, has updated its wedding section with hundreds of trend-forward products featuring the hottest colors for 2011, such as turquoise, fuchsia and eggplant, along with supplies and new ideas for creating one-of-a-kind showers, parties, ceremonies and receptions. All U.S. and Canada stores will host a free in-store event on Saturday, March 5 from 10 a.m. to noon to show brides beautiful ways to customize their wedding invitations.
"DIY is the best way for a couple to create a ceremony and reception that expresses their unique style on any budget," said Michaels Chief Marketing Officer Paula Puleo. "Michaels offers inspiration, ideas and one-stop shopping for everything needed to create a personalized, affordable wedding celebration unlike any other."
Brides can find inspiration and ideas in nearly every department at Michaels, from wedding, floral, ribbon and baking to paper crafts, home decor, jewelry and custom framing. In addition to decor, ceremony accessories include guest books, ring pillows, flower girl baskets and unity sand. For the reception, Michaels has place cards and holders, monogram cake toppers, slicers and stands, toasting glasses, tabletop decor, favor boxes and more.
Michaels provides in-store tools such as the updated Celebrate It Wedding Inspiration book, featuring top trends, elegant ideas and lush photos. A wedding checklist and hundreds of DIY wedding project ideas with complete instructions can be found at www.michaels.com/wedding.
Also new for 2011, brides save even more money on their DIY wedding projects when they sign up to receive coupons and special offers by scanning a QR code in select Michaels ads using their smartphones and favorite QR code reader apps.
About Michaels
Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,045 Michaels stores in 49 states and Canada, and over 140 Aaron Brothers stores, and produces ten exclusive private brands including Recollections, Studio Decor, Bead Landing, Creatology, Ashland, Celebrate It, Art Minds, Artist's Loft, Craft Smart and Loops & Threads. For more information visit www.Michaels.com.
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